The Biggest Content Marketing Trends in 2020



The Biggest Content Marketing Trends in 2020



The Biggest Content Marketing Trends in 2020


As now and again, something that keeps changing is content marketing as it is not a thing to prepare and forget. It is rather about better access to data and understanding the preferences of buyers, this can help turn loud with your approaches towards content marketing. For the people who are puzzled about what inside this marketing, what works and what is the next thing up to, let’s take a look towards these content marketing strategies that have been trending lately:

Customized Content

With sharp customers, there is a requirement for a broadway to communicate with them on an individual level. This is something that matters a lot, as every now there has been a lot of things that have changed and expectations being shifted. Customized content gives an opportunity for standing against the competitors distinctively. As per the research as well, it has been noticed how sales level up when brands pursue nourishing.


It is dependent upon the data, as the more is the amount of data present for the customers, the better are the chances for the creation of productive messaging. It is upon the businesses to choose the kind of information, preferences, demographics, objections and so much more that can be required. Start with little data and avoid jumping on to larger information as the customers do not like it. Try taking additional data from third-party sources and know the interesting topics.

Differentiate with Niche

Most of the time, the greatest thing that comes in between the content,  is similar content. Saturated content has been in the industry for a while now. This makes it difficult for increasing the organic ranking for specific keywords. For resolving this, more than half of the organizations are preferring to go niche with the content so that there can be more particular buyers. It is not that easy to look out for such a niche that includes the combination of services and good performance of the product. Try to bring out distinctive ways and approaches for doing the same.

Voice Search

For sure, voice searches are a huge help to evolve how content marketing dings! Searching by typing is done every day by zillions of us. With voice search it is seamless and easy, all you have to do is ask the digital assistant the query without looking at the mobile device and way to go. Such searches have been growing in the area as now 20 percent of people have been doing it now. Well, we can even expect a change in the content, as to how we spell is not completely in alignment with what we write.
So, this is why one needs to take time for the adaption of content towards natural language search, which includes questions and answers. For writing content in a way, make full-sentence questions with long-tail keywords present on the titles and headers. If you are thinking of benefitting from the nearby searches, then optimize the natural language of the web pages as well as the posts included for ranking.

To the Point

No one is interested in reading too long content. As the average word count of blogs and articles have been increasing hastily, which is the reason that the attention of readers has been decreasing down as well. No doubt about, how long content is useful for good performance organically, however, if the pages are getting ranked on the first page of the search engine, will the readers still be there?
While long content is considered good and used, but keep it out of your expectations to be the apt size for every reader, especially the ones who connect with the brand on social media platforms. Short content has been working for millennials who are more than half of the considered shoppers. If researches are to be believed, millennials are pursuing videos and infographics to make decisions in comparison to the other kind of content. Such formats storytellers, colorful and have movement. The right method for increasing the trend is to make more use of videos and infographics on social media platforms and on the channels along with keeping a target of the millennial demographic. Rearrangement of blogs, white papers, and e-books for fresh new content.

Broaden Content Horizons

It is natural for the readers to be bored with reading the old content all the time. It can not always work that way, which is why users want fresh new content that is also beneficial for alluring new target audiences appropriately. Half of the customers expect the website to have different kinds of media, color, gallery, podcasts, audio. This refers to the need for widening the set of skills of the team, which can bring great benefits to the organization. If there is a larger level of diversification of presentation of content, then there would not be that big need for creating new content more often. Most probably, using content that did well on one of the social media can help work out on other social means as well. The point of the process working successfully would be the users have a specific approach in digesting media, which can be illustrated in various ways like audio, text or video.
Subsequently, relating themselves to the chosen group of their choice as per their wishes. Half of the majority of people would not even know about which social media is chosen by the users, and the ones who notice such things won’t be tensed as there will be refreshing ideas and presentation of information in a completely different manner.

UGC is the Way

Interesting statistics would say: 85% of people rely more on the content that has been written by the other users. This is something phenomenal and surely to benefit many. How can that be done? With building potential for the users to curate their content which can be shared on the websites. Some of the advantages would be:

       A positive content allures new people.
       Give the users, a feeling of resonation.
       Help in building a community
       Provide free content

Simply, it is a wonderful method of drawing the audience to dig deeper into the website, by ascertaining them with new content that is as per their interest and genre. If people find relations with the website and communication that brings positivity in their life, then they would come back to take a look again and again. 

Influence and Repeat

Influencer marketing is evolving each day. It is a great source of phenomenal results for the brands. Proof from social media is critical for shoppers, which is the reason they trust influencers more than any other factor. More than 90%of buyers trust the influencers for purchasing a product. There is no going back to the crux of the same, as it will remain similar no matter what. Brands and businesses are more keen on shifting towards quality in comparison to quantity.
Earlier it was more about attaining numerous advertisements and sponsors, but now it is more about the trust over one or two influencers. For altering the influencer marketing for your business, there is a need for the determination of the criteria of the influencer who is working with the business. After that, establishing a campaign that could target the influencers for seeking attention, and continue doing the same.
Eventually, it would be a booster for the business as well as the influencer who gives responses. Keep a track of the data and information, when the influencers are involved in ensuring good investment.

Video LIVE!

People are in awe of live videos. Even businesses are using videos in content marketing. Tons of videos are made up every day related to any topic that one can not even imagine. Videos are not new, but live ones are! With the help of live videos, there is a view of keeping things unscripted. Live videos are meaningful and not considered senseless when the business is showcasing itself to the world. Live streaming has been helping many people, for instance, show off anything from your field of work and which is similar to your business.
These videos are good for offering distinctive and interactive possibilities to the organizations. There are not many marketing trends for content that would stand tall throughout their life or for years. Such changes do not represent huge alterations. Though there is a sense of clarity for the improvisation of content marketing for attracting the leads and the other new businesses one has shaken hands with.

Content marketing trends will definitely level up the local SEO business services as well!



Author: RAVI SHARMA 
  Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO process and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.


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